Home Google Analytics Reporting Overview
Reporting Overview
The reports in Google Analytics 4 summarise how people find and use your website. Use them when you want a quick answer to a question like how many people visited this month and where they came from.
Video by Google Analytics on YouTube: Reports in Google Analytics.
Before you read any figure, check which date range the report is set to, because every number depends on it. For a seasonal business, comparing a month with the same month last year gives a fairer picture than comparing two months in a row.
Before you finish
- Write down two or three questions you want answered before you start clicking through the reports.
MerlinFX client? Have this task done and recorded for your site.
More in google analytics 4
You have the numbers. What decision do they support?
Your website should be handled. Not handed back to you.
Free tool
What could go wrong?
Pick a situation, say what you know, and get one useful question to ask.
Open the tool