Home Google Analytics Getting Started and Set Up

Getting Started and Set Up

Setting up Google Analytics 4 connects your website to a Google Analytics property so it can start recording visits. The method here uses Google Tag Manager, one common way to add the tracking.

Video by Google Analytics on YouTube: How to set up Google Analytics 4 (GA4) with Google Tag Manager (GTM).

GA4 only records from the day the tracking starts working, so it cannot fill in past months. If MerlinFX built your site, tracking may already be in place. Ask us before adding another tracking tag, as two tags on one site can count every visit twice.

Before you finish

  • Open your site in a different browser and check that your visit appears in the Realtime report within a few minutes.

MerlinFX client? Have this task done and recorded for your site.

You have the numbers. What decision do they support?

Your website should be handled. Not handed back to you.

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What could go wrong?

Pick a situation, say what you know, and get one useful question to ask.

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