Home Google Analytics Custom Dimensions and Metrics
Custom Dimensions and Metrics
Custom dimensions and metrics let you report on extra details sent with your events, such as which service an enquiry was about. You would use them when the standard reports cannot break the numbers down the way you need.
Video by Google Analytics on YouTube: Custom Dimensions and Metrics in Google Analytics.
A custom dimension generally collects from the day you create it, so older data will not show the new detail. GA4 also caps how many a property can have, which is a good reason to add only the ones you will actually look at.
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