Home Google Analytics Introduction to Audiences
Introduction to Audiences
An audience in Google Analytics 4 is a group of visitors who share something, such as people who viewed your pricing page or sent an enquiry. Use audiences to compare groups or to reach people again through Google Ads.
Video by Google Analytics on YouTube: Introduction to Audiences in Google Analytics.
Audiences usually start filling from the time you create them, so set up the ones you expect to need well before you plan to use them. Keep each definition simple enough that you could explain who is in the group to someone else.
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