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Google Ads Linking
Linking Google Ads to Google Analytics 4 lets the two accounts share information. If you pay for ads, it helps you see what people do on your site after they click, and which ads lead to enquiries.
Video by Google Analytics on YouTube: Google Ads Linking in Google Analytics.
You need suitable access in both accounts to create the link, so check with whoever manages your ads first. Once they are linked, your key events (conversions) can be used in Google Ads, which makes it easier to judge ad spend against real results.
Before you finish
- After linking, confirm the link shows in both accounts and that ad traffic appears in GA4 within a few days.
MerlinFX client? Have this task done and recorded for your site.
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