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Troubleshooting
When Google Analytics 4 shows no data, strange spikes or numbers that disagree with another tool, a few checks usually find the cause. Work through them before you make a decision based on a report that looks wrong.
Video by Google Analytics on YouTube: Troubleshooting in Google Analytics.
Small differences between tools are normal, because each counts visits its own way and some visitors block tracking. A large gap or a sudden drop to zero deserves a closer look, especially soon after a site change or a new plugin.
Before you finish
- Note the date the numbers changed and compare it with any recent work on your website.
MerlinFX client? Have this task done and recorded for your site.
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