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Recommended Events
Recommended events are event names Google has already defined for common actions, such as generating a lead or making a purchase. Use them when the action you want to track is already on Google’s list.
Video by Google Analytics on YouTube: Measure user activity with recommended events in Google Analytics.
When you use Google’s names instead of inventing your own, the reports know what the event means and can treat it properly. Start with the one or two actions that matter most to your business, like an enquiry form being sent.
Before you finish
- Make sure each event name matches Google’s list exactly, since a small spelling difference creates a separate event.
MerlinFX client? Have this task done and recorded for your site.
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