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Custom Events
Custom events record actions on your site that Google Analytics 4 does not track by itself and that have no recommended name. A click on your phone number or a download of your price list are common examples.
Video by Google Analytics on YouTube: Custom Events in Google Analytics.
Each custom event needs a clear, consistent name, because that name is what you will search for in the reports later. Think first about what decision the number will help you make. If you cannot name one, the event is probably not worth adding.
Before you finish
- Keep a simple list of every custom event you add, with what it counts and why you wanted it.
MerlinFX client? Have this task done and recorded for your site.
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