Home Google Analytics Key Events (Conversions)
Key Events (Conversions)
Conversions, called key events in newer versions of GA4, are the actions you count as a result for your business, such as an enquiry, a booking or a sale. Marking them shows which pages and traffic sources bring results.
Video by Google Analytics on YouTube: Key Events (formerly Conversions) in Google Analytics.
Keep the list short. If every click is marked, the figure stops telling you much about how the business is going. A sent enquiry form or a completed booking is usually a better choice than a visit to the contact page.
Before you finish
- Send a test enquiry yourself and check that it is counted before you rely on the numbers.
MerlinFX client? Have this task done and recorded for your site.
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